Stronger Together


Sally Guyer

Global CEO

World Commerce & Contracting

Sally is the Global Chief Executive Officer for World Commerce & Contracting, leading and supporting the global team in promoting standards and raising capabilities in commercial practice.

At World Commerce & Contracting we believe in a world where all trading relationships deliver both social and economic benefit.

Read more about the association at:


We are undoubtedly a community that’s #strongertogether.

I #ChooseToChallenge the view that the remote work environment is an “aberration”.

The importance of this year’s “International Women’s Day” cannot be underestimated. More than ever, we need to celebrate women’s achievements and highlight the fact that, far from diminishing, the pandemic has caused gender inequality to intensify. At WorldCC we recognise many incredible women working in the field of commerce and contracting through our Inspiring Women Program.Continue reading “I #ChooseToChallenge the view that the remote work environment is an “aberration”.”

If not now, then when?

This week marks the week that we formally launch our new brand, World Commerce and Contracting. These are exciting times. These are challenging times. And together we are rising to that challenge. Our change of name is a reflection of this expanded mission and ambition. Time and again over the last six months I haveContinue reading “If not now, then when?”

Social Distancing or Physical Distancing? The power in a word.

We have adopted the language of “social distancing” and yet is this really the right description?   At a time when the need to isolate is causing great angst amongst many and a continued focus on impact to mental health, this description surely is inappropriate. What we are being asked to do is to ensure appropriate physical distanceContinue reading “Social Distancing or Physical Distancing? The power in a word.”

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Sally Guyer

CEO, World Commerce & Contracting

Seven years in boarding school gave me the courage and confidence to follow an unconventional path that has led me to being CEO of one of the world’s fastest growing non-profit associations.

From school, and following a year living and working in Paris, I embarked on a law degree in London. On graduating, I knew a traditional path was not for me; the prospect of law firms filled me with dread. I found myself drawn to the dynamic world of start-ups. It was the mid-90s and the era was disrupting traditional business. Commercial management was a field in desperate demand among London’s start-ups and I found myself in a series of fast-growth telecoms firms where I learnt by doing. Travelling the world, negotiating contracts and partnerships, working directly with and for top management – it was a time of excitement, innovation, heady risks and careful calculation.

I faced the dilemma of so many women when, in my late 20s, two children entered my world. It meant a 4 year break, during which time I was able to maintain my contacts and connection with the evolving commercial scene, as well as spend another period living in France. On returning to the UK, I decided I should ‘be responsible’ and join a large corporation for the stability it would offer me and my family. I loved the people but hated the structure. So after a couple of years, I struck out on my own, offering contract and commercial services to start-ups and small-medium businesses. My company flourished, in part through the strong link I had with World Commerce & Contracting (at that time known as IACCM).

In 2014, I faced another big decision, when I was invited by World Commerce & Contracting to join as a part-time contractor, leading business development in Western Europe. The work was varied, fascinating and addictive … a year later I found myself working full-time as Chief Operating Officer, charged with bringing structure and discipline to the fast-growing and entrepreneurial association.

The rest, they say, is history… 

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